On October 18, 2025, the team at Graeber & Company hosted Revive the Vibe, a one-of-a-kind, era themed celebration to honor 60 years of serving the Boise beauty community. Held at our flagship salon in the heart of downtown, this unforgettable event brought together fashion, history, creativity, and community in a way only Graeber could.

What started as a simple idea in February to celebrate our six decades of business evolved into a full-scale, immersive fashion and beauty exhibit that took over our entire salon space.

A Walk Through the Decades

When guests arrived, they were welcomed with a retro-inspired dance party, a giant custom balloon arch, and a vibe that instantly transported them into a different era.

Led by their personal tour guide, ticket holders were taken through a walkable exhibit featuring five curated decade zones. Each was brought to life by our stylists with authentic props, statement furniture, bold backdrops, and live models styled to perfection. Think BIG hair, glitter shadow, crimped hair, butterfly clips, and more.

Every station included a spokesperson who shared not only the fashion, hair, and makeup trends of that decade, but also what was happening in Boise’s beauty scene and inside the Graeber salon during that time.

This wasn’t just a walk down memory lane. It was a love letter to our evolution and our roots.

A Night for the Community

After the tour, guests mingled with trusted partners and local vendors including:

• Epicutis (our skincare partner)
• HydraFacial (advanced facial technology)
• Piece Unique (local boutique curating the night’s runway looks) 

Many also signed up for our newly launched Membership Program, joined our Loyalty Program, and downloaded the brand new Graeber App. This gave guests more ways than ever to book, save, and stay connected with the Graeber experience.

The night wrapped up with drinks, desserts, giveaways, and dancing in Roast & Vine, where everyone raised a glass to the past, present, and future of Boise beauty.

Dressing the Part

One of the biggest highlights? Our guests SHOWED UP.From glittering Y2K outfits to ‘70s fringe, bold ‘80s glam and ‘90s grunge, we were blown away by how many attendees dressed in their favorite decade. The energy was unmatched and the selfies were top tier.

More Than a Party

Behind the scenes, this event was six months in the making. It began with our leadership team and eventually involved our entire salon family. Stylists chose the decade they were most inspired by, created moodboards, sourced props, curated playlists, and styled every model with intention and artistry.

“This event was about more than just celebrating 60 years,” said Shelby Bills, CEO of Graeber & Company. “It was about honoring the people, the trends, and the moments that shaped our salon, and inviting our community to be part of it. Watching our team bring this vision to life was one of the most rewarding parts of my career.”

Thank You, Boise

Revive the Vibe was a milestone, but it was also a mirror. It reflected the power of community, the magic of collaboration, and the deep roots we’ve planted in Boise since 1965.

To our guests, our vendors, and our incredible team: thank you for helping us celebrate 60 years of Graeber & Company. The eras may change, but our commitment to beauty, creativity, and connection will always remain.

We invite you to experience it for yourself. Book your visit and see why this recognition means so much to us.