At Graeber & Company, every decision we make is rooted in our commitment to whole-self wellness, safety, and exceptional results. When it came time to reevaluate our smoothing treatment offerings, we knew we wanted something that reflected our values of care, for both our guests and our team.

Why We Chose to Transition

While Brazilian Blowout has been a popular service for many years, we ultimately chose to move forward with Keratin Complex Treatments because they align more closely with our philosophy of clean, responsible beauty. Brazilian Blowout treatments often contain higher levels of formaldehyde-releasing ingredients, which can create potentially harmful fumes during application. Our top priority is protecting the health and safety of everyone in our space—from the stylists performing the service to the guests receiving it.

The Keratin Difference

Keratin Complex offers a powerful alternative that smooths, strengthens, and repairs the hair without compromising on safety. These treatments are designed to eliminate frizz, boost shine, and improve manageability, all while infusing hair with natural keratin, the same protein that makes up your hair’s structure. The result? Healthier-looking, silky hair that lasts for weeks, even in humid or dry summer conditions.

A Healthier Alternative

Unlike traditional chemical straighteners, Keratin Complex is fully customizable. Whether you want to maintain your natural texture with less frizz, create a smooth blowout look, or repair damage from heat and environmental stressors, this treatment adapts to your individual hair goals. Plus, it allows you to keep more body and movement, rather than leaving hair pin-straight.

You Can Have Stunning Hair + Health

Choosing Keratin Complex isn’t just about beautiful results, it’s about creating an environment where our guests and our team can breathe easy, literally and figuratively. We believe you shouldn’t have to choose between stunning hair and your health.

If you’re ready to experience the difference for yourself, ask your stylist if Keratin Complex is right for your hair at your next visit. We’re excited to continue bringing you the safest, most innovative services that support both your beauty and your well-being.