Reaching a 60-year milestone in business is rare for any company—but in the ever-evolving beauty industry, it’s almost unheard of. According to the U.S. Bureau of Labor Statistics, only about 50% of businesses make it to 5 years, and less than 25% survive beyond 15 years. That makes Graeber & Company’s six decades of service in Boise, Idaho not just an anniversary… it’s an extraordinary accomplishment.

A Legacy of Beauty and Community

Since opening in 1964, Graeber & Company has witnessed the rise and fall of trends, countless beauty innovations, and three generations of loyal clients. What began as a local hair salon in Boise has grown into a full-service salon and facial bar known for its artistry, community impact, and commitment to sustainability.

“When you look at the statistics of how many businesses actually survive long-term, you realize what an incredible feat this is,” said Shelby Bills, Owner and CEO. “Graeber isn’t just about beauty—it’s about building a legacy of care, creativity, and connection that has lasted through every trend and every challenge.”

The Beauty Industry: Fast-Paced and Fiercely Competitive

The salon industry is known for its rapid pace, high turnover, and constant reinvention. Trends shift with each decade—from the bouffants of the ‘60s to balayage in the 2000s—and salons must evolve to stay relevant. On top of that, salons face the same survival challenges as other small businesses: staffing, economic changes, and industry disruption.

Despite these hurdles, Graeber & Company has not only survived, but thrived.

“For a salon to celebrate 60 years means we’ve done more than keep up—we’ve set the standard,” shared Sydney Osborne, General Manager. “Our team has always been committed to innovation, education, and creating an exceptional guest experience. That’s what keeps people coming back, and why we’ve been able to serve multiple generations of families.”

What 60 Years Really Means

• Generational Loyalty: Many current clients are the children and grandchildren of original guests.
• Industry Leadership: Graeber has been at the forefront of beauty trends and advanced salon practices for decades.
• Community Impact: As part of downtown Boise’s fabric, the salon has supported local events, charities, and partnerships for 60 years.

Longevity at this scale means more than simply staying in business—it reflects resilience, reinvention, and relationships built over time.

Looking Forward

While 60 years is a chance to reflect, it’s also a moment to look ahead. Graeber & Company is continuing its tradition of excellence by investing in education, sustainability, and innovation to carry the legacy forward.

As Shelby puts it:

“We’ve seen styles change, we’ve seen downtown Boise transform, and we’ve seen our own team grow. What hasn’t changed is our commitment to empowering guests and creating beauty that lasts. That’s what will carry us into the next 60 years.”

Celebrate with us! Whether you’re new to the Graeber family or you’ve been with us for decades, join us for our blast into the past at our Revive the Vibe: Graeber’s Eras Exhibit.

We’ve been recognized a lot lately- see what the buzz is about!
Boise Beauty Connection on Salons of the Year
Boise Chamber of Commerce on Graeber as a Finalist for 2025 Chamber Excellence Award
Idaho Business Review on Top Companies in Boise

 

Celebrating 60 years in the salon industry is more than a milestone—it’s proof that with passion, innovation, and community, businesses can not only survive but thrive for generations. If you’ve been searching for the best hair salons near me, looking for professional haircuts near me, or simply want to experience Boise’s original hair salon legacy, Graeber & Company is proud to welcome you.